The Fox Team
Subject: Fox Ad
Photo: Joey Meddock
TSQ Location: Book 2.2, Fox Ad, Page 9-10
We gathered the FOX team together right after the Wake Games here in Orlando, FL at OWC. They wanted a shot of the team in the water somehow. We talked it over and came up with the idea of them making an arc around me and the camera in the water. I had to position them in each spot so they would fill the frame properly. I put Dallas and Adam closest the lens knowing I wanted the bigger dudes toward the back. I thought the perspective might be best with the smaller bodies closest to the frame. Naturally, Rusty was farthest from the camera.
I put him and Gus Shuler on both sides of where I thought the gutter of the layout might be.
They all held their breath and dropped down to about nose level in the water and laughed a whole lot. Afterward Rusty picked up little Gus and launched him into the air like a rag doll. It’s funny all the things that happen just before or after the photo that is used in a lot of ads and editorial content. This was no exception.
-Meddock
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