Standerd Slides

Subject: CC Roberts
Photo: Joey Meddock
TSQ Location: Book 2.2, Profile, Page 44

For each Profile we do in The Standerd, we purposely try to shoot an opener and closer horizontal image that best represents the personality or characteristic of that particular individual. We kicked around some other ideas, but this one just kept coming back to me. I ran the idea by CC and he was into it as well. He liked what it represented. It’s a bit of symbolism in CC’s case because of the nature of his history. His car, or any car for that matter, brings back many mixed emotions for him I’m sure. The night of his accident, the car acted as a tomb for close friend Todd Brendel. The car was also the last time he would walk on his own two feet and climb into the back seat of a car like any other human being would.

Post paralysis, that car is looked upon as a vehicle to freedom. Until you get too old to drive, people lose sight of the fact that driving is a privilege. Unless you know somebody personally who is in a similar situation, it’s hard to explain the challenges that individuals with spinal cord injuries have. CC has been stripped of many things in life that most people can’t appreciate, but his keys to freedom haven’t. That’s why we went with this idea for his opener. To me its says, “I got my wheels and my board, I’m going surfing.”

-Meddock